Is PU Prime Legit and Safe?
In our assessment, PU Prime is a legitimate broker, but it’s tiered: genuinely well-supervised for Australian clients under ASIC and lighter-touch for those onboarded through its offshore arms. It’s been trading since 2015 (originally as Pacific Union), holds licenses across five jurisdictions, and we’ve funded and tested a live account. It’s mid-trust globally and as higher-trust for Australians.
Written ByChristian Harris
Christian is a seasoned analyst, leveraging his expertise in stocks, forex, and crypto to evaluate brokers worldwide. With hands-on trading experience and a strong focus on risk management, he helps traders find reliable platforms. Christian's work for BrokerListings.com has been cited in the Financial Times.
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Fact Checked ByTobias Robinson
Tobias is committed to helping traders find the right brokerage for their needs. He has tested 200+ brokers, spent 2,600+ hours using different platforms, and placed 2,100+ trades.
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Edited ByJames Barra
James is an experienced broker analyst with a background in financial services. He has spent 2,500+ hours testing brokers, used 35+ different platforms and apps, audited 120+ broker T&Cs, and verified 300+ regulatory licenses.
James Barra Profile PageJuly 20, 2026
5 Reasons PU Prime Is Legitimate
- Track record: The group has operated since 2015 and rebranded from Pacific Union. Outright broker scam operations rarely last more than a few months before vanishing with client deposits.
- Top-tier regulation in Australia: PU Prime secured an ASIC license in 2025, which is the single most meaningful upgrade to its credibility. ASIC-regulated brokers are subject to strict rules on fund segregation, leverage caps, and margin close-outs.
- Client money safeguards: Deposits are held in segregated trust accounts, separate from company funds. The broker also states that negative balance protection is in place across its entities, meaning you can’t lose more than your account balance.
- Extra, non-statutory cover: PU Prime is a member of the Financial Commission, providing eligible clients with independent dispute resolution up to €20,000 per case, plus stated client funds insurance of up to USD $1,000,000 per eligible client. These aren’t the same as government deposit protection, but they add a layer most offshore brokers skip.
- Verifiable licenses: Each regulated entity can be cross-checked on the relevant public register, and PU Prime publishes an official channel verification page to help you confirm you’re on a genuine domain.
Is PU Prime Regulated?
The entity you sign up with decides how much protection you actually get:
Make Full Width| Regulator | Entity | Regulator Category | License Verification |
|---|---|---|---|
| Australian Securities and Investments Commission (ASIC) | PU Prime Trading Pty Ltd – product issuer for clients onboarded via puprime.au | Category A | AFSL 410681 |
| Financial Sector Conduct Authority (FSCA) | PU Prime (Pty) Ltd – authorised South African financial services provider | Category B | FSCA FSP 52218 |
| Capital Market Authority (CMA), UAE | PU Prime Financial Services LLC – Category 5 firm for introduction and promotion only, not the CFD dealing entity | Category B | CMA licence 20200000388 |
| Financial Services Commission (FSC), Mauritius | PU Prime Ltd – investment dealer serving international clients | Category C | FSC GB23202672 |
| Financial Services Authority (FSA), Seychelles | PU Prime Limited – securities dealer serving international clients | Category C | FSA SD050 |
Regulator classification follows BrokerListings.com’s regulator scoring system.
Safety Considerations To Keep In Mind
We’re satisfied PU Prime is legitimate, but no leveraged CFD provider is ever fully “safe,” and there are real caveats here:
- PU Prime isn’t a bank and isn’t publicly listed. It doesn’t publish audited results the way an exchange-listed broker must, and it carries no banking-level supervision.
- Offshore entities offer thinner protection. Clients who sign up through the Mauritius or Seychelles arms receive the broker’s stated negative balance protection, but not the statutory safeguards an ASIC-regulated Australian client receives.
- A UK regulator warning exists against the Seychelles entity. UK residents who want FCA protection should not sign up under that arm and would be better served by an FCA-regulated broker.
- Other regulators have warned against PU Prime. The SC Malaysia has said PU Prime does not have the required authorizations, while the AFM in France has warned about PU Prime, as well as the CONSOB in Italy and CNMV in Spain.
- Trustpilot has pulled the broker’s score. Its Trustpilot profile states: “This company’s rating is unavailable due to a breach of our guidelines.” Trustpilot cites removed fake reviews and regulator attention, and the visible reviews skew heavily negative around withdrawals and profit cancellations.
- Check the URL and entity. The group spans several domains. Use puprime.au for the ASIC entity, and confirm the entity name on your paperwork before depositing.
Bottom Line
For Australians, this is a materially safer proposition than it was before 2025. For everyone else, it’s a feature-rich but offshore-heavy CFD broker that deserves more due diligence than the slick app suggests.